Persona Code · independent studio
How do you want the world to see you?
We build your company’s website from its identity, with tone and expression tuned to your audience. From stage to backstage, design and code come from the same studio.
WHITCOMBE ASHFORDPartners · Practice · Insights
Corporate law · since 1987
We defend what your company has built.
Book a consultation
Corporate · Tax · Labor · Contracts
On stage Authority law firm
(sample websites, with fictional companies)
Company websites / Landing pages / Web systems / Paid traffic
Direction, design and code — Persona Code
In Roman theatre, the persona was the actor’s mask. It was how the audience, even in the back row, knew who was on stage. Online, your company’s website does the same job.
Plenty of people meet your company through its website before they ever talk to you. They search the name, open the page and, within a few seconds, they’ve formed an opinion.
So we start every project with the question the studio is named after: how do you want to be seen?
Four ways for your company to take the stage.
Each service has its own page, with the steps, timelines and answers to the most common questions.
- 01 Company websitesFor companies and professionals Your company’s website, designed around the persona that suits it, with domain, hosting and email already sorted out.
- 02 Landing pages for media buyersFor media buyers and agencies · page in Portuguese You run the campaign and we take care of what happens after the click: light pages with pixels and events set up. White label available.
- 03 Web development for companiesFor custom projects Internal systems, portals, integrations and automations built around the way your company works, with scope set in a contract, documentation and code registered in its name.
- 04 Landing page + paid trafficFor businesses that need leads · page in Portuguese Page and ads on Meta and Google handled by the same team, so both tell the same story.
Different kinds of companies need different websites.
Everyone who lands on a website arrives with a question. On a lawyer’s site, it’s “who will handle my case?”; on a clinic’s, “will I be well looked after?”. The persona is the answer: it decides what comes first, the tone of the copy and the look. These are the most common ones, each with the question it answers:
- Authoritylaw, consulting“Who will handle my case?”
- Elegancearchitecture, design“What is your work like?”
- Rigoraccounting, industry“Can you handle a company like mine?”
- Freshnessstartups, young brands“Why is this different?”
- Technologysoftware, IT“Does it work with what I already use?”
- Warmthclinics, healthcare“Will I be well looked after?”
- Yoursa part written for youEvery project gets a face of its own. See a few now playing.
See a sample website for each persona (fictional companies)
The process, written as a script.
In theatre and in programming, the word is the same: script. So here is the process in both versions.
Technical cast
HTML · CSS · JavaScript · TypeScript · React · Next.js · Node.js · PostgreSQL · GTM · GA4 · Pixel
“YOUR WEBSITE”the process, a script in four scenes
SCENE 1 — DISCOVERY
A conversation. The company tells who it is, who it speaks to and what already exists.
YOU
I want people to trust us before the first call.
SCENE 2 — PERSONA
We define how the brand wants to be seen and what visitors need to find first. Scope, timeline and price go in writing.
SCENE 3 — REHEARSAL
You see the layout and we refine it together until it sits right. Nothing goes live without your approval.
SCENE 4 — OPENING NIGHT
Development, domain, hosting and SSL. The website goes live.
(after opening night, support continues: tweaks, backups and improvements)
// process.js — the same script, in code
// SCENE 1 — discovery
const project = await talk({
company, audience, currentSite,
});
// SCENE 2 — persona
const persona = definePersona(project, {
howToBeSeen: 'trustworthy',
firstOnScreen: ['who we are', 'services'],
});
// SCENE 3 — rehearsal
let layout = design(persona);
while (!await approve(layout)) { // with you
layout = refine(layout);
}
// SCENE 4 — opening night
await publish(layout, {
domain: 'yourcompany.com',
ssl: true,
});
support.continue(); // after opening nightFirst season.
Our first two projects can already be seen. The next one is in rehearsal and will show up here as soon as it opens.
Every project, from script to code.
We follow every project from the first conversation until well after opening night. Design and development happen side by side, so the layout you approve is exactly what goes live, with the same care in the details no one sees.
Director’s notes- Everything in your name
- Domain, code and access are registered to your company.
- Light and fast
- Each page loads only what it needs, so it opens fast even on a weak mobile connection.
- Measured from day one
- Analytics and events set up, so you know where your leads come from.
- After opening night
- Tweaks, backups and maintenance stay with us.
Tell us how you want your company to be seen.
The reply comes from the same team that will look after your project, and it already brings the next step.
- Emailcontato@personacode.com.br
- Instagram@personacodestudio
- WhatsAppSend a message